Más opciones de búsqueda
Buscamos en más de 100 tiendas para tu mejor oferta - por favor espere…
- Gastos de envío a Ecuador (modificar Para USA, ESP, ARG, COL, MEX, PER, VEN, CHL, GTM, DEU)
Crear preestablecido

Todos los libros para 9783668680746 - comparar cada oferta

9783668680746 - Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Libro
1

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016) (?)

ISBN: 9783668680746 (?) o 3668680744, en alemán, Grin Verlag, tapa dura, Nuevo

US$ 52,67 ( 44,99)¹(envío gratuito, sin obligación de)
Envío gratuito innerhalb von Alemania
Del vendedor/anticuario
Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.E., trust and commitment) in order to build a strong customer relationship. Versandfertig in 3-5 Tagen Lieferzeit 1-2 Werktage
Número de pedido del vendedor: 52441509
Número de orden de plataforma Buecher.de: 197042409
Categoría: Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Werbung & Marketing
Datos de 02/05/2018 16:07h
ISBN (Notaciones alternativas): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Isabel Angerer: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Libro
2
Isabel Angerer (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018) (?)

ISBN: 9783668680746 (?) o 3668680744, en alemán, Grin Verlag, Libro en rústica, Nuevo, reimpresión

US$ 52,67 ( 44,99)¹(envío gratuito, sin obligación de)
Envío gratuito
Del vendedor/anticuario, European-Media-Service Mannheim [1048135], Mannheim, Germany
This item is printed on demand for shipment within 3 working days.
Comentario de vendedor European-Media-Service Mannheim [1048135], Mannheim, Germany:
Händlerbewertung: 5, NEW BOOK, New
Número de orden de plataforma Abebooks.de: 22841186270
Datos de 02/05/2018 16:07h
ISBN (Notaciones alternativas): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Angerer, Isabel: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Libro
3
Angerer, Isabel (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2017) (?)

ISBN: 9783668680746 (?) o 3668680744, en alemán, GRIN Verlag, Libro en rústica, Nuevo, reimpresión

US$ 57,88 ( 49,44)¹ + Envío: US$ 5,50 ( 4,70)¹ = US$ 63,38 ( 54,14)¹(sin obligación de)
Del vendedor/anticuario, Ria Christie Collections [59718070], Uxbridge, United Kingdom
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Comentario de vendedor Ria Christie Collections [59718070], Uxbridge, United Kingdom:
Händlerbewertung: 5, NEW BOOK, New
Número de orden de plataforma Abebooks.de: 22842897152
Palabras clave: ANTECEDENTS OF WORD-OF-MOUTH AS A COMPONENT BRAND LOYALTY TOWARDS LUXURY FASHION BRANDS AND ITS MODERATING FACTORS
Datos de 02/05/2018 16:07h
ISBN (Notaciones alternativas): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Isabel Angerer: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Libro
4
Isabel Angerer (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018) (?)

ISBN: 9783668680746 (?) o 3668680744, en inglés, 80 páginas, Grin Verlag, Libro en rústica, Nuevo

US$ 52,67 ( 44,99)¹(envío gratuito, sin obligación de)
Versandfertig in 3 - 4 Werktagen, Envío gratuito. Tatsächliche Versandkosten können abweichen.
Del vendedor/anticuario, LitoA Buch- und Medienhandel
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.E., trust and commitment) in order to build a strong customer relationship. Taschenbuch, Label: Grin Verlag, Grin Verlag, Produktgruppe: Book, Publiziert: 2018-04-18, Studio: Grin Verlag
Número de orden de plataforma Amazon.de (Int.): QCxG9GHsD%2FFkA%2BgsdwnAfNpuj% 2BFevIkUZXcs%2B2cs2eQ8sE4W3Kcs NhYGFRWa7xqriOPXKs4ePSIOzVX5u5 7v259z%2BNgVqZmfODP4otuLhHwke% 2F1XXF6nUsHe%2BFJrjCrW%2BP1ptb Bn3fs3vNqjSFyNFAR7s9UInILP
Palabras clave: Direkt, Forschung, Industriell, Multilevel, Produktmanagement, Telemarketing, Web Marketing, Weltweit, Fremdsprachige Bücher, Business, Karriere & Geld, Marketing & Verkauf
Datos de 02/05/2018 16:07h
ISBN (Notaciones alternativas): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Angerer, Isabel: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Libro
5
Angerer, Isabel (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016) (?)

ISBN: 9783668680746 (?) o 3668680744, en alemán, Grin Verlag, Libro en rústica, Nuevo

US$ 52,67 ( 44,99)¹(envío gratuito, sin obligación de)
Gastos de envío para: Alemania, Envío gratuito
Del vendedor/anticuario, buecher.de GmbH & Co. KG, [1]
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Kings College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.E., trust and commitment) in order to build a strong customer relationship. 2018. 80 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten)
Comentario de vendedor buecher.de GmbH & Co. KG, [1]:
Händlerbewertung: 99.1%
Número de orden de plataforma Booklooker.de: A02k2OrN01ZZP
Datos de 02/05/2018 16:07h
ISBN (Notaciones alternativas): 3-668-68074-4, 978-3-668-68074-6

9783668680746

Encontrar todos los libros disponibles para su número de ISBN 9783668680746 comparar precios rápidamente y fácilmente y ordenar inmediatamente.

Libros raros, libros usados y libros de segunda mano del título "Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors" De Angerer, Isabel aparecen completamente.

Libros cerca

>> a archivo